NBC and Peacock are launching a new country music awards show, the “People’s Choice Country Awards.”

The new, two-hour show is an extension of the fan-driven People’s Choice Awards.

“We’re excited to partner with the Grand Ole Opry to bring the year’s biggest celebration in country music to Nashville,” said Cassandra Tryon, Senior Vice President, Live Events, NBCUniversal Television & Streaming. “Country fans are passionate about their music and there’s no better place to host this event than from country music’s biggest stage.”

The People’s Choice Country Awards will air live from the Grand Ole Opry stage in Nashville, Tennessee, in September of 2023 and will broadcast on NBC and Peacock.

According to a press release, the People’s Choice Country Awards will “lean into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments that regularly happen from the iconic venue.”

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